Bill Shankly

Ethan Cole – Automotive Journalist & Car Enthusiast Ethan Cole is a passionate automotive journalist with over 10 years of experience covering the latest developments in the car industry. From high-performance sports cars and rugged SUVs to electric vehicles and autonomous driving tech — Ethan dives deep into every segment to bring readers honest, insightful reviews and comparisons. He has tested hundreds of vehicles across Europe, the US, and Asia, always focusing on real-world performance, driver experience, and value for money. His work has been featured in Car and Driver , Top Gear Magazine , and Motor Trend , where he’s known for his no-nonsense approach and technical depth. Ethan believes that whether you're buying your first hatchback or your dream supercar, knowledge is power — and his mission is to help drivers make smarter choices through detailed breakdowns, video reviews, and behind-the-scenes looks at how cars are made. When he's not behind the wheel, Ethan runs a vintage car restoration channel on YouTube and enjoys track days at local racing circuits. Follow Ethan: Instagram: @EthanColeAuto YouTube: youtube.com/@EthanColeAuto Twitter: @EthanColeAuto